RESEARCH - TARGET AUDIENCE

TARGET AUDIENCE

A target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.

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Audience data describes the gender, age, ethnicity, social group and region of the film audience as a whole and for particular popular film titles.

A target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.

A target audience can be formed of people of: age group, gender, marital status, teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested.

Discovering the appropriate target market and determining the target audience is one of the most important activities in marketing management. The biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no-one.

Thriller Audience Silence of the Lambs and No Country for Old Men are considered the two best thrillers in recent memory... and they're rated R. Their target audience was probably for the young male adults. Meanwhile, there are those thrillers that are borderline horror films, such as M. Night Shyamalan films The Sixth Sense, Signs, The Village. Since they're close to horror and horror films target teenagers. And then there are legal thrillers and crime thrillers (e.g. Se7en) that target a more mature audience... and classic thrillers any Alfred Hitchcock film that are rated PG, but are intended for adults. These are some opinions of what kind of thriller audiences you could get due to the sub-genres of a thriller. It all depends on the content you will show to your audience.